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BuyLocal is a search-engine and app that started as a response to COVID-19 to support local businesses. With over 1000 users, the Chrome extension and app provide users a customized and effortless discovery of local businesses while they online shop.
Brand Awareness. Customer Engagement.
To support local businesses, BuyLocal began in 2020 as a response to the COVID-19 pandemic. BuyLocal makes supporting small businesses easier by only notifying users of local businesses while they online shop through their free online platform and mobile app.
Web Design, Graphic Design, Marketing Strategy
Mane partnered with BuyLocal to develop a recognizable and engaging brand, an informative and inspirational website, as well as digital and print media for marketing and PR.
Digital marketing efforts put BuyLocal in front of nearly half a million people within the first month of promotion.
Within the first two months of launching, digital marketing and social media campaigns doubled the number of BuyLocal’s product users. The campaigns also led to a 10% increase in BuyLocal’s email audience and a 13% increase of social media followers.
6 Press Features.
Mane’s press release campaign led to features in 6 publications across various news and social media platforms.
30% Email Open Rate.
Consistent email campaigns announcing product updates and new local businesses grew BuyLocal’s brand presence within the community.