Daybreak Arts

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MANE GIVES BACK

Mane Impact offers select non-profits pro bono work as part of it’s Impact Program.

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Overview

Helping over 100 artists in 6 years.

Since 2014, Daybreak Arts (Formerly Poverty & the Arts) has been transforming homelessness in Nashville through creative arts. They provide artistic and economic opportunities to advance new models of economic justice and community that are sustainable and replicable for those impacted by homelessness. For years, founder Nicole Brandt Minyard had wanted to change the non-profit’s brand, which originally launched as a community service project in college, to something that better reflected the artists it served.

Poverty & the Arts

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Mission

Improved UX and Simpler E-Commerce Platform.

Daybreak Arts needed assistance with a complete redesign of their website to raise community awareness of their rebrand. They needed to elevate their customers’ online shopping experiences through easy navigation and clean design, along with integrating the new brand throughout the site.

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Services

Web Design. Art Direction.

Daybreak Arts needed a quick turnaround on their new website to launch simultaneously with their rebrand announcement, so Mane promptly created a site map and wireframes that included the extensive info Daybreak Arts needed to communicate to users. Mane then converted those into mockups and the final website while assuring that accessibility needs would be met

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Results

Emphasis on People


Feedback from board members and community members showed the importance of highlighting the artists that Daybreak Arts works with daily, so images of the artist community were added to prominent places.

Emphasis on Artwork


The new design utilizes white space to make artwork pop in front of users, allowing the artist work to be the frontrunner.

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