Daybreak Arts
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01 —
The Who
Helping over 100 artists in 6 years.
Since 2014, Daybreak Arts (Formerly Poverty & the Arts) has been transforming homelessness in Nashville through creative arts. They provide artistic and economic opportunities to advance new models of economic justice and community that are sustainable and replicable for those impacted by homelessness. For years, founder Nicole Brandt Minyard had wanted to change the non-profit’s brand, which originally launched as a community service project in college, to something that better reflected the artists it served.
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The How
Web Design. Branding. Marketing.
Daybreak Arts, initially founded as part of the founder’s senior thesis in college, needed a new brand that reflected the organization it had grown into. Mane helped hone the direction and implement the design, including launching their new website and providing marketing recommendations to raise community awareness of their new brand that would increase their revenue.
With the refresh also came the need to create a brand for their fundraising gala. Mane worked promptly to provide the initial sketches that became the official Illuminate Art Gala logo.
03 —
The Impact
Improved UX & Simpler E-Commerce
Mane helped Daybreak elevate their customers’ online shopping experiences through easy navigation and clean design, along with integrating the new brand throughout the site.
Emphasis on People
Feedback from board members, staff, and community members showed the importance of highlighting the artists that Daybreak Arts works with daily. The designs reflect the artist community more prominently while still maintaining the core that the nonprofit started with years ago.
Emphasis on Artwork
The new design utilizes white space to make artwork pop in front of users, allowing the artist works to be the frontrunners.