Daybreak Arts
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Mane Impact offers select non-profits pro bono work as part of it’s Impact Program.
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The Who
Helping over 100 artists in 6 years.
Since 2014, Daybreak Arts (Formerly Poverty & the Arts) has been transforming homelessness in Nashville through creative arts. They provide artistic and economic opportunities to advance new models of economic justice and community that are sustainable and replicable for those impacted by homelessness. For years, founder Nicole Brandt Minyard had wanted to change the non-profit’s brand, which originally launched as a community service project in college, to something that better reflected the artists it served.
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The How
Web Design. Art Direction.
Daybreak Arts needed a website redesign to raise community awareness of their new brand. They required a quick turnaround as they planned to simultaneously announce their new site and rebrand at their upcoming annual fundraising gala.
Mane worked promptly to create a site map and wireframes that included the extensive content Daybreak Arts needed to include. Mane then converted those into mockups and the final website while also meeting accessibility needs.
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The Impact
Improved UX & Simpler E-Commerce
Mane helped Daybreak elevate their customers’ online shopping experiences through easy navigation and clean design, along with integrating the new brand throughout the site.
Emphasis on People
Feedback from board members and community members showed the importance of highlighting the artists that Daybreak Arts works with daily, so images of the artist community were added to prominent places.
Emphasis on Artwork
The new design utilizes white space to make artwork pop in front of users, allowing the artist work to be the frontrunner.