TobinLeff

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01 —

The Who

Maximize & Monetize Business Value.

TobinLeff is an M&A advisory and exit planning consulting firm that helps owners of marketing services agencies and MarTech companies sell to strategic buyers and private equity groups. They educate business owners through thought leadership, resources and consulting so that clients sell from a position of strength when it’s time to exit their business.

02 —

The How

Web & Branding, Digital Marketing.

Mane worked with TobinLeff to develop a series of marketing campaigns, including copywriting and graphic design, that would offer higher visibility among potential new clients. Mane also worked to revise and hone their brand to better reflect their services and growth goals. The strategy included development and implementation of a content calendar and a website redesign.

03 —

The Impact

71% Follower Increase on LinkedIn.

Mane’s digital marketing efforts not only put TobinLeff in front of more subscribers but also led to engagement rates and click-throughs that were nearly triple the industry average.

Over 1,700 Podcast Listeners.

Mane launched & produced TL M&A Podcast, which features guests and thought leadership topics, further expanding the clients reach into the marketplace.

Increased Email Open Rate & Click-Through-Rate.

Highly targeted content led to an increase in email engagement with TobinLeff’s over 10,000 recipients, producing an average open rate of 29% on campaigns.

9 Earned Media Placements.

Within 3 months, Mane secured 9 media mentions in publications such as Forbes, The Tennessean, O’Dwyers, and AdWeek.