ABLE Youth
Located in Nashville, Tennessee, the ABLE Youth program has impacted the lives of over 250 children and families since they began in 1997. ABLE Youth is a nonprofit organization that serves children and young adults with disabilities and their families by creating opportunities in learning independence, skills and sports. The children are taught The ABLE Way GC™: Adapt, Believe, Love and Enjoy life.
The Challenge
ABLE Youth, a Nashville-based nonprofit serving children and young adults with disabilities, needed a design solution for their annual fundraising basketball tournament. Their unique challenge was creating promotional materials that were fully accessible and considerate of their players, many of whom use wheelchairs.
The design had to ensure important visuals and information were not cut off or obscured when viewed from a seated position. ABLE Youth came to Mane Impact looking for a thoughtful, inclusive design that would reflect their mission and resonate with the community while supporting their fundraising goals.
The Deliverables
- Tournament branding for the 2022 National Wheelchair Basketball Association’s junior division tournament
- Branding elements aligned with ABLE Youth’s mission and values
- Accessible apparel design tailored for wheelchair users
- Packaged assets ready for print and distribution
“I just wanted to thank you again for the logo. The tournament was this weekend, and everyone loved the shirts!”
Inclusive Branding
Mane Impact prioritized accessibility in every design decision for ABLE Youth’s basketball tournament materials. Understanding that many players and attendees use wheelchairs, we carefully structured layouts and visuals to ensure no key information was cut off or hidden. This thoughtful approach reinforced ABLE Youth’s commitment to inclusivity while creating an eye-catching, professional look that boosted awareness and participation.
Fundraising Through Purposeful Branding
In order to focus on their accessibility needs, we prioritized a horizontal design that captured the spirit of ABLE Youth’s mission. By integrating their core values visually and thematically, the materials connected emotionally with supporters and helped drive ticket sales and donations. Mane Impact’s work contributed to a successful fundraising event that strengthened community engagement and highlighted ABLE Youth’s vital role in Nashville.
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