Long Life Wellness
A competitive IFBB Professional Body Builder and a Board Certified Integrative Health Practitioner, Ellen Savary Long’s expertise is in body transformation, specializing in hormonal rebalancing of peri- and post-menopausal women. As a Certified Integrative Health Practitioner, Ellen helps clients to identify and address the underlying root causes of their health concerns.
The Challenge
As a certified health coach specializing in holistic health and science-backed approaches, Ellen came to Mane Impact ready to launch her new health and wellness business.
Ellen needed a custom website that would serve as a welcoming digital doorfront, establish her credibility, provide trusted resources and products, and authentically connect with women seeking personalized health solutions.
Her primary goals were to attract her ideal clients and create an effective marketing funnel that seamlessly moved visitors from discovery to engagement.
The Deliverables
- Custom website development that highlighted Ellen’s expert background in health & wellness.
- User-friendly navigation with simplified user experience.
- Mobile-responsive design optimized for all devices.
- E-commerce setup and integration for coaching services and affiliate products.
- Art direction for brand photography.
- Lead capture system and CRM integration.
“Holy smokes – the website looks sooo good! I love the clean look of the graphics you used in the website (and the way they float in) especially the set up for labs, services and resources. Thank you so much!!!!”
Custom Website Development
Because of the specialized nature of Ellen’s health coaching services, she needed a fully customized WordPress website with advanced features beyond what standard platforms like Squarespace could offer her.
Mane Impact developed a tailored solution, including an interactive quiz paired with an automated email sequence to boost the conversion rate of lead generation efforts and meaningfully engage with her visitors.
Additionally, we built an e-commerce storefront that supported her affiliate marketing efforts and boosted product sales.
Simplified User Experience
Mane Impact combined UX best practices and an understanding of Ellen’s target audience to develop a website with intuitive navigation, clean design, and multiple, simplified ways to contact Ellen.
Through intentional visual hierarchy and clear, engaging copy, users were seamlessly guided through learning about Ellen’s services and expertise in order to take the next steps in working with her. The website also featured an easy-to-use and streamlined payment integration for a better onboarding experience.
Established Expertise
Mane Impact’s strategic layouts and visual hierarchy highlighted Ellen’s health and wellness expertise without compromising intuitive navigation.
The design and text elements were carefully positioned to emphasize Ellen’s personal brand and deep knowledge, building credibility and trust with visitors from the very start.
