TobinLeff
TobinLeff is a leading M&A advisory and exit planning consulting firm that empowers owners of marketing, professional services, and technology companies to maximize their value and sell from a position of strength. Through a proven blend of thought leadership, resources, and hands-on consulting, TobinLeff guides clients through the complexities of strategic exits, connecting them with strategic buyers and private equity groups.
The Challenge
TobinLeff came to Mane Impact looking for a full-service marketing partner to elevate their brand and digital presence while generating more qualified leads. Serving a niche audience, they needed a strategic, targeted approach to engage and nurture business owners preparing for future exits.
Rooted in values like integrity and a people-centered approach , TobinLeff produces highly informative content that supports their audience. They sought a marketing solution, from a website redesign and ongoing content creation to lead generation and public relations, that would combine strong brand positioning with measurable growth.
The Deliverables
- Complete website redesign and SEO optimization
- Ongoing website maintenance and performance monitoring
- Integrated marketing strategy and campaign execution
- Lead generation campaigns
- Podcast editing, distribution, and promotion
- Video content creation, editing, and production
- Content strategy and creation
- Email marketing campaigns and analytics
- Public relations outreach and media placements
- Brand refresh
Website Overhaul Fuels Business Growth
Mane Impact led a comprehensive website redesign for TobinLeff, focusing on user experience, visual storytelling, and competitive positioning. We conducted in-depth competitive research and integrated analytics to inform every design and copywriting decision. The new site features intuitive navigation, distinctive visual direction, and SEO-optimized content that elevates TobinLeff’s brand as a trusted M&A advisor.
This overhaul, combined with strategic marketing efforts, significantly improved lead generation by attracting and engaging qualified prospects, creating a seamless user journey from discovery to contact. Website traffic increased by 40%, reflecting a substantial boost in audience engagement and reach.
Integrated Marketing & PR Amplify Impact
Our fully integrated marketing strategy combined various marketing tactics — such as lead generation campaigns, targeted email sequences, LinkedIn outreach, and direct mail content — to nurture and convert prospects. Key results included:
- 71% increase in LinkedIn followers within the first year, with click-through rates nearly doubling thanks to consistent weekly content.
- Lead generation campaigns achieving a 1.5% click-through rate, translating to booked meetings with qualified prospects.
- Nine earned media placements in just three months in top-tier outlets such as Forbes, The Tennessean, O’Dwyer’s, and Adweek.
- Successful launch of the TobinLeff M&A Podcast, attracting thousands of listeners and expanding brand reach.
These efforts elevated TobinLeff’s credibility and visibility, consistently putting them in front of highly qualified leads and strategic partners.
Strategic Contenet Creation to Build Authority
Mane Impact produces a wide range of high-value content tailored to TobinLeff’s audience, including white papers, press releases, LinkedIn posts, podcasts, and videos. We manage the entire content lifecycle — from ideation and scripting to recording, editing, distribution, and repurposing — ensuring consistent, engaging messaging across multiple formats.
Targeted email campaigns to TobinLeff’s database of over 10,000 recipients increased average open rates to 29%, with click-through rates rising by half a percent year-over-year. This multi-channel content strategy educates, nurtures leads, strengthens thought leadership, and drives sustained business growth.
