Asurion
Asurion is a tech care company that enhances life through technology every day. When Asurion wanted to launch into automotive care in Nashville, they turned to Mane Impact for help with graphic design and marketing assets to launch their new Mobile Mechanic brand through ad placements and a sponsorship program.
The Challenge
Asurion, a well-established brand, was launching a new service called Mobile Mechanic and needed to create a compelling ad campaign to introduce it to the market.
Their goal was to design advertising that quickly communicated the convenience and value of the service while capturing attention and converting leads effectively. The campaign had to work across multiple platforms, including print, and stand out in a competitive market where traditional businesses like Jiffy Lube were already trusted options.
Additionally, Asurion faced challenges in its go-to-market strategy, as it was testing various pricing models to find the best fit for customers. Mane Impact was brought in to help develop a creative, adaptable campaign that would clearly differentiate Mobile Mechanic and drive customer adoption.
The Deliverables
- Multiple attention-grabbing design concepts for the advertising campaign
- Versatile design assets for use across marketing channels
- Marketing language tailored for various platforms
- Print advertisements and promotional materials
- Sponsorship program graphics
- Local fundraising campaign materials
- Leveraged Asurion’s “Best of Nashville” award to build credibility and awareness for the new Mobile Mechanic pilot program
“Mane Impact went above and beyond on our project. On a tight timeline, Mane delivered a quality design on time and on budget. I will definitely be working with them again, and I would recommend their team to anyone who is looking for a creative, strategic thinker.”
Attention-Grabbing Ad Design
After winning the prestigious “Best of Nashville” award, Asurion needed to capitalize on the buzz with an eye-catching ad in the Nashville Scene. Mane Impact delivered multiple art directions tailored to their different target personas and campaign goals, ensuring the design stayed true to Asurion’s brand while clearly communicating the unique value of the new Mobile Mechanic service.
Each ad prominently featured a strong call-to-action and website link to make scheduling appointments simple, along with memorable taglines for instant brand recognition. The result was an engaging, on-brand campaign that not only drove more calls and sales but also opened the door for new partnership opportunities.
Fundraising Campaign
Impressed by the impactful Nashville Scene campaign, Asurion returned to Mane Impact for additional design support on a local fundraising initiative. Mane Impact created a promotional flyer for a matching program in partnership with a local school, allowing customers to give back to the school while getting their oil changed.
The flyer highlighted special promotional pricing, reinforced brand awareness, and showcased Asurion’s commitment to community involvement. This thoughtful design helped drive participation in the campaign and further solidified Mobile Mechanic’s growing presence in the Nashville area.
